Today’s donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. Yet, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass engagement to 95% of donors and reserve personal, two-way relationships for top givers.
In this session, we address this growing disconnect between donor expectations and nonprofit actions and provide a playbook designed to engage tomorrow’s donor.
You’ll walkaway with: • An understanding of shifting donor preferences and what this means for you in 2020 and beyond. • A reimagined playbook designed to help you build lasting relationships with all your donors, and grow impact. • Four donor personalization strategies that you can use immediately.
